Performance Marketing Unlocked · 2026-06-25 · 36 min
What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the future of performance marketing. In episode one of Performance Marketing Unlocked's annual Cannes Lions podcast miniseries, we’re cutting through all the 'Cannesdemonium' to bring you direct insights from the industry giants shaping tomorrow. Listen to leaders and executives from OpenAI, Disney Advertising, Amazon, Yahoo, Snap, and Wolt as they pull back the curtain on what's actually moving the needle along the Croisette. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (10:48) What will make Cannes Lions 2026 a success? (20:09) How has Cannes Lions changed? (29:32) What is making the biggest tech platforms at Cannes most excited? ~ Further reading ~ Cannes Lions 2026: Google unveils new Gemini-powered YouTube tools and Amazon Retail Ad Service hits the UK Cannes Lions Live Day 3: What happens when we can measure everything? What is a problem you wish Cannes would solve? ‘Scale plus AI does not equal client value’: dentsu CEO Takeshi Sano reveals fresh playbook
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