The B2B Podcast Index
Paper Napkin Wisdom · Leadership & Entrepreneurship Insights for Founders and Executives

[EON] The To-Be List: Why Growth Requires More Than Getting Things Done | Paper Napkin Wisdom Episode

Paper Napkin Wisdom · Leadership & Entrepreneurship Insights for Founders and Executives · 2026-06-21 · 37 min

Substance score

32 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality8 / 20
Guest Caliber6 / 20
Specificity & Evidence4 / 20
Conversational Craft5 / 20

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

There are a handful of genuinely useful distinctions buried in the episode - notably that calm is not passive, that the pause restores choice rather than solving the problem, and the progression model of noticing (after → during → before) - but the ratio of insight to restatement is poor. The same core idea is restated dozens of times across 37 minutes with minimal incremental depth.

doing without being just creates noise without progress
under pressure, I don't rise to the sentence I wrote just once in a journal three weeks ago. I return to the identity that I've rehearsed and prepared to live that day

Originality

8 / 20

The 'to-be list' framing is a modestly fresh device and a few lines land with genuine sharpness, but the underlying territory - identity work, being vs. doing, reactive vs. responsive leadership - is standard coaching and mindfulness-leadership literature. There is no contrarian argument and no first-principles reasoning that challenges conventional wisdom.

I can be doing all the right things from the wrong identity
The mask that used to bring success still works. But it's just not our face anymore

Guest Caliber

6 / 20

This is a solo episode; there is no guest. The host presents himself as a leadership coach and pattern-synthesizer with 'more than a thousand napkins, hundreds of conversations,' but no verifiable track record of building at scale is established in the transcript itself, making him function more as a thought-leader than a proven operator.

I'm Govindh Jayaraman and this is Paper Napkin Wisdom, episode number 372
these solo episodes are a little different...I like to take the patterns that I've seen across more than a thousand napkins, hundreds of conversations

Specificity & Evidence

4 / 20

The episode is almost entirely abstract. One vague personal anecdote ('I was in a room where the energy had changed') stands in for concrete examples; HeartMath is name-dropped without any data or citation; there are no named companies, revenue figures, timelines, or measurable outcomes anywhere in the transcript.

Heart math measures our influence on others. By how our we show up in a room
I was in a room where the energy had changed, and you could feel it when that happens

Conversational Craft

5 / 20

As a solo monologue there is no interviewer-guest dynamic at all, which structurally caps this dimension. Within that format, the host uses rhetorical self-questioning but the questions are leading and circular rather than genuinely probing, and the repetition of the same theme without self-challenge keeps the episode from earning credit on this dimension.

Where do I become the chaos? Where do I heat add heat and call it clarity? Where do I turn anxiety into volume?
And I wish I could say I always do this. I don't.

Conversation analysis

Computed from the transcript - who did the talking, and the verbal tics along the way.

Filler words

so17right11like10kind of10actually3you know1literally1anyway1

Episode notes

[EON] The To-Be List: Why Growth Requires More Than Getting Things Done | Paper Napkin Wisdom Episode 372 Meta Description: Govindh Jayaraman shares how a short to-be list helps leaders absorb chaos, return to center, and grow into the next chapter. There is a moment when the list turns on you. It was supposed to help. It was supposed to calm things down. It was supposed to turn the uncertainty of growth into something organized, manageable, and clear. Then it becomes one more pressure. One more reminder of how much is unfinished. One more voice asking why you are not further ahead. In Episode 372 of Paper Napkin Wisdom, Govindh Jayaraman continues the Edge of the Napkin solo series with a reflection on the difference between a to-do list and a to-be list. This is not an episode about productivity. It is about leadership identity, founder clarity, and the inner state required to carry the chaos of growth without becoming chaotic in the process. The central insight is simple enough to fit on a napkin. A to-do list moves the work. A to-be list shapes the leader carrying it. Most entrepreneurs who have built something real know how to get things done.

Full transcript

37 min

Transcribed and scored by The B2B Podcast Index.

identity before the pressure arrives. under pressure, I don't rise to the sentence I wrote just once in a journal three weeks ago. I return to the identity that I've rehearsed and prepared to live that day. And that's why the to be list has to be remembered every single day. Hi, I'm Govindh Jayaraman and this is Paper Napkin Wisdom, episode number 372, and the 42nd in the Edge of the Napkin series. So these solo episodes are a little different, and this is a third one of being three in a row on identity. They're not guest conversations and they're not interviews. They're a little place where I like to take the patterns that I've seen across more than a thousand napkins, hundreds of conversations. And years of working with entrepreneurs and leaders who've already built something real, and then I try to draw the map. Not a complicated version, but the napkin version. The version you can hold on to when the weak gets loud. And this one is about a list that most leaders already have: a to-do list. The calls, emails, meetings, follow-ups, decisions, hiring, content, numbers, the next thing, and the next thing, and the thing after that. And most of us Know how to make that list and even crush that list. Most of us know how to work that list. And I used to joke often that I'm only 48 hours away from completing all of it, especially a couple all-nighters away. Especially if we've built something real, that's usually part of how we got there. We know how to move and solve, carry pressure, keep things going where other people may stop, but there's another list. Quieter one and a much, much shorter one. And it might be the list that matters absolutely the most in the next chapter. It's not the to-do list, it's the to be list. What do I need to be while I am doing all of this? And that question can change the whole room because growth does not ask us to do more. Growth asks us to become different. It asks us to hold more uncertainty, more chaos. Listen when the old version of us wanted to explain. It asks us to pause when the old version wanted us to react. It asks us to stay centered when the confidence gets shaky. And we know when it gets shaky because we get louder, faster, agitated, sharp. We start filling silence. We start assuming, blaming, and defending and complaining before anyone has actually even attacked us. The body usually tells the truth before the mind is even ready to admit it. And that's where the to be list becomes very useful. It's not a slogan and it's not an affirmation that we write once and forget. It's a return point, a short sentence we come back to again and again before the meeting, before the email, before the hard conversation, before walking into the house after a long day. Maybe the whole list is one word. Calm. Maybe it's one sentence. I'm becoming the kind of leader. Who absorbs chaos without becoming chaos. And that might be enough. Because in the charged moment, we don't need more information. We need a way back into our center. A breath, a pause, a moment where we bite our tongue long enough to listen, a moment where we choose not to make our pressure contagious, and that is leadership. Not the kind that looks dramatic, the kind that changes the field of the room. So today. I want to talk about the to-be list and why the to-do list can become a hiding place. why becoming has to be practiced several times per day, why calm is not the absence of urgency, and why the next chapter of leadership may not be asking you to do more at first. It may be asking you to remember who you are becoming while you do it. And so let's get to the edge of the napkin and let's dive in. So there's a moment when the to-do list turns on you. It was supposed to calm things down and then becomes one more voice in the room, one more person asking you why you're not further ahead. This long list of things you just didn't get done. I used to call it maybe the 50 reasons why you suck. And this is where a lot of entrepreneurs get caught. They're building something new. It's new work, new growth, new responsibility, new identity. And the first thing we do is make a list, a to-do list. Call this person, build this offer, fix this process, hire this role, write this email, have a meeting, record this episode, ship the thing, and the list. Seemingly gets longer and longer and longer, and the pressure gets louder. And somewhere in the middle of all that doing, we forget the deeper question: who am I becoming while I am doing all of this stuff? And that's what this conversation today is all about. It's not about productivity or execution or getting more done. It's about becoming the kind of person who can carry the weight. Of what is being created. Because growth always creates noise and pressure. Change almost always creates chaos. Becoming always disturbers disturbs the room. So the question isn't only what do I need to do next? The better question is: who do I need to be so that I don't abandon myself when the next chapter starts asking more of me? And that question is definitely smaller and it fits on a napkin. It also changes just about everything. Most of us have been really trained at making and then trusting and then doing as much of the to-do list as we can. And there's comfort in that. A to-do list gives us something to point at. It makes uncertainty look organized and lets us say, I have a plan. It makes us even think of 20 things that might move us ahead. Find the five that matter most. And focus on those things. It lets us say, I have a plan, I have steps and priorities and things in motion. And all of that matters. All of it. Doing matters. Action matters. I believe in action. Take action is a big part of what I say. And I believe in visible proof. I believe that ideas become real when they touch behavior. But I also know this: a to-do list can become a hiding place. It can become the place where I avoid the harder work of remembering who I said I was becoming and where I wanted to be. A to-do list can become a way to stay busy while my identity remains unexamined and unurtured. It can make me feel productive while I'm still reacting from the version of me that was built for the old chapter. And that's the trap. I can be doing all the right things from the wrong identity. I can be making progress while still carrying the old nervous system. I can be building the next thing while still protecting the last version of myself. And that's why the list has to change. Not because doing is wrong, because doing without being just creates noise without progress. The to-do list is usually long, but the to be list is shorter. Usually quite short, and almost uncomfortably short. It might only have one word on it, like calm, present, congruent, patient, clear, kind, strong, curious. It might have one sentence. I'm the kind of leaser leader who absorbs chaos without becoming it. And that's a different list. You can't check it off at 10 15 in the morning and be done with it. You can do that because you must return to it again and again and again. You return to it when the meeting changes direction. You return to it when the email comes in with that tone. You return to it when the client pushes back. You return to it when the team is confused. You return to it when the numbers are not when you where you wanted them, or when your confidence gets shaky because confidence does shake. And that's part of becoming. It's uncomfortable. The mistake is thinking that confidence shaking means that the identity is false, or somehow we've made a mistake in thinking that we're able to achieve it. Sometimes confidence shaking means the identity is being tested and there's a difference. The body usually tells us before the mind admits it. I get louder sometimes, I get sharper, I start explaining more than I need to. I can come across as agitated. I start feeling silence or discomfort. I can hear myself trying to control the room through volume, pace, and certainty. And sometimes I catch it quickly. Sometimes I don't. Sometimes I only notice much later, after the moment has already moved through me and left its mark on the room and the people in it. And that's where the 2B list becomes useful. It's not a slogan, it's not a return point, but it's a small center of gravity, a place to focus. It's something I can come back to before I send the email, answer the question, or I think about making an assumption to fill the space before I blame somebody, before I complain, or before I defend myself, before I make the story bigger than it needs to be. For a proven entrepreneur. That matters way more than people realize. Because by the time someone has built something real, we have a lot of evidence that that way works. We survived, we solved, we carried the weight, we made payroll, we built trust, we started out of the trunk of our car, and look at us now. We created something from almost nothing. And that history is super powerful. But it's also dangerous if it becomes the only identity. That we know how to access. And that identity they built the company may have been fast, direct, intense, and available to everyone, able to override fatigue. I remember saying to a friend the other day back in those days, there was nothing I couldn't solve with a couple all-nighters. It was able to push through confusion and able to take the room by force when necessary. That identity may have served. It may have been really required and valuable and necessary, but the next chapter often asks for something else, not less strength, a different kind of strength. The kind that has the ability to stay quiet long enough for someone else to find their voice. The ability to pause when the old self wanted to prove. The ability to let pressure move through the room and through your body. Without making it someone else's problem. The ability to stay centered when the room is still unresolved, and that's not passive. It's not weak. It's one of the hardest forms of leadership I know. It's the ability to absorb chaos into your center without becoming chaos. And I've seen this in rooms with entrepreneurs who are already super successful. They're not looking for beginner advice in those rooms. They're not asking about how to work harder. They know how to work hard. They're not asking, they're tired of being told, hey, you just have to want it more. They already want it with all of their heart and soul. What they're trying to figure out is what is so different about this next chapter. Why does it feel so different? Because externally, the business might still be good. The team might still respect them. The market may still believe in them. But inside, something isn't moving. Margins aren't moving the way they're supposed to. People aren't moving the way they're supposed to. Clients' acquisition doesn't seem to be moving right. But inside, something is moving. There's a fog. There's a sense that the old tools still work, but they cost more energy than they used to. The mask that used to bring success still works. But it's just not our face anymore. And that's where that 2B list comes in. It's not another performance tool, it's a remembering tool. It asks me to rehearse the identity before the pressure arrives. Because under pressure, I don't rise to the sentence I wrote just once in a journal three weeks ago. I return to the identity that I've rehearsed and prepared to live that day. And that's why the to be list has to be remembered every single day. Not once, not only in the morning, several times. In the car, before a call, after the call, before walking into your house, before answering a text, before stepping into a meeting where I already know that I may be triggered, especially then, because those moments do not create my identity. They reveal what I have been. Practicing in private. This is where focus, align, act matters. Focus on who I am becoming. It is really the ability to drop in, not as a concept, as a felt direction. What is the version of me in this next chapter? How does it feel? What do I see? What do I hear? What do I smell? What do I taste? What's the posture? What's the tone? What's the pace? What does that version of me do with silence? What does that version of me do when someone disappoints me? What does that version of me do when I don't get the validation that I wanted? Focus is not a fantasy, it's a movie. It's a 3D movie that you put yourself inside. It's not just a clear picture of the person I'm becoming, it's watching it, feeling it, seeing it, hearing it, tasting with that mouth. And A line is the quantum return to right now. It's the pause. It's the breath. It's the moment I bring my back myself back into present moment awareness where I notice the old identity reaching for the wheel. And I don't want to shame it. I don't attack it. I don't pretend it's not there. I respect it. In fact, I love it. That version of me got me here. Then I make a different choice. Sometimes a line is a deep breath. Sometimes it's a hand on the table. Sometimes it's me pressing my lips together so that I can listen instead of speak. Sometimes it's saying, I want to think about what you just told me and come back to that later. That sentence can save a room and a moment. It can also save relationships. And then act. So focus, align, act. Act is the small proof, not the giant declaration. The proof I answer more slowly. I ask one more question. I let the other person finish completely and I confirm and acknowledge their contribution. I write the email, then wait 10 minutes or 10 hours before sending it. I tell the truth without charge. I apologize without turning the apology into a speech. Or a vindication or an excuse. I come back later when I come back clean and ready to learn about them. Focus, align, act. That is how the to be list becomes real. It's called the activation framework for a reason. It's not enough to write, be calm. It has to enter our behavior. Otherwise, it's just handwriting. Magnetic leadership fits in this area too. Confidence, congruence, calm, and contribution. Those aren't posters, those are states. And each state has a signal under pressure. Confidence is not volume. Confidence is the ability to receive feedback without needing to protect the old identity. It's the ability to deliver feedback without charge. And that's hard, especially when. I've been the founder, I've had three roles, I've done them all pretty well, and the business has my fingerprints all over it, especially when the thing being questioned is something I built and worked really, really well in the past. If my confidence is on built on being right all the time and then proving it in the past, then every piece of feel bad feedback feels like a threat. If my confidence is built on becoming, then the feedback becomes information. It's still uncomfortable and maybe it feels personal at times, but it's not fatal and it can't hurt me. So a to be list changes how I hear the feedback. If my to be list stays intact and it says that I'm becoming a leader who tells the truth early and hears it cleanly, I can sit in the meeting differently. I could feel the heat maybe still rise in my chest. I can feel the old explanation start to form, the old ABCD, assuming, blaming, complaining, or defending show up, but I can still pause. I can say, tell me more about that. And that sentence is not a tactic, it's identity in public. So congruence is where the to-be list either lives or dies. Congruence means that my words and my behavior are not strangers to each other passing in the night. If I say I want a stronger team but answer every question before everyone else can answer or think even, I'm not congruent. If I'm not sensitive to the fact that some people need to think longer than others and I'm filling that void, I'm not congruent. If I say I want leaders but punish people the moment they make a decision I would not have made, I'm not congruent. If I want calm, but fill the room with my agitation and impatience, the room knows it feels that leak. Teams are really good. At reading the gap between what a leader says and what a leader is practicing. When a leader says, Hey, I want to protect your time, but sends emails and texts at all hours of the day and night, that's a leak. They're showing what really matters to them. They may not say it, the team, but they know. And that's why the to-be list has to be short. If it's long, it becomes another performance, another stage to act on. If it's short, it becomes a standard, a word or a couple words, a sentence, a return. And then calm is the pillar that most people underestimate. Calm is not the absence of urgency. Calm is the ability to stay connected to our center when urgency is present. Calm doesn't mean that nothing matters, doesn't mean kumbaya in the middle of a storm. It means That nothing has to enter my body as an emergency. And that's especially important during periods of growth because growth is messy. Growth creates questions and makes mistakes and exposes gaps. Growth asks people to change roles, responsibilities, rhythms, habits, and standards. And when growth happens, chaos appears. Not because something is wrong, but because something is becoming, it's growing. And that chaos is not. Proof that the growth is bad, it's proof that the system is reorganizing. A leader that cannot absorb that chaos will try to crush it or stamp it out too early. They will over talk, overcorrect, over explain, over manage, over, overperform. And they will make the room smaller because their body can't tolerate the unfinished state. But becoming is unfinished by its very definition. Because if I need everything to feel settled before I can be settled, then I'm not leading the next chapter at all. I'm waiting for the next chapter to become comfortable enough for my old identity. And that's just not gonna work. Now, contribution is the quiet test because under pressure, I often start seeing people as people, I see them as delays or obstacles or risks or problems or interruptions. And this is where contribution leaves the room, steps right out. The metric becomes louder than the person. The deadline becomes louder than the relationship. The frustration becomes louder than the mission. The to be list can bring me back. Who do I want to be with this person right now? Not what do I want from them. And that question has saved me from many versions of myself. Not every time, but enough times to trust it. And that's the story I keep on coming back to. It's not dramatic. And that's probably why this all matters. I was in a room where the energy had changed, and you could feel it when that happens. Words may still sound polite and maybe even kind. And the agenda may be on the table, but the room starts to tighten and people start to talk faster. Small comments carry extra weight. A look, a sigh. Questions lurk and turn into sentiments or statements. Statements turn into positions. Positions start looking. For allies in the room, I could feel myself wanting to enter with force and fix it. I was a leader. But not because force was necessary, but because force was familiar. I knew how to fortiate my hours, eight hours, like two all nights in a row, out of a problem. I knew how to do that. I knew how to take the room back, take the momentum back, make the next point, soldier through and speak with enough certainty that the room would reorganize around me. And for a long time, probably would have called that leadership. And maybe in some form of my previous versions, it was, but in that moment it was not. It was control wearing a leadership jacket, and I could feel the old pattern and my chest tightened, my jaw set. My mind started preparing the sentence before the other person had even finished theirs. And that's one of my signals. If I'm moving to answer before they're finished talking, and I'm not curious all the way to the last word, I'm defending. I press my lips together, and that sounds small, but it wasn't small in that moment. I kept something from leaving my mouth too early. I breathed deeply into my core and I let the silence. Sit for a second longer than it felt comfortable. I literally did three Mississippis in my head after the conversation, after they finished talking. Then I asked a question, not a cartoon question, not a courtroom question, not a leading question, not a question designed to coach them toward my point. A question that gave the other person a chance to reveal what was underneath their previous words. And that room entirely changed in that moment, not because I was brilliant, but because I didn't add more heat. And that's the work. That is the to be list in the wild. It's not written in a notebook. It's written in the moment I choose not to become the chaos I'm trying to lead through. And I wish I could say I always do this. I don't. There are still moments where I can hear myself after the fact. I hear the tone, the speed. The extra sentence I didn't need, the little performance of certainty. And I know that was not the next version of me. That was an older version of me trying to keep me safe. And I don't need to hate that version. I just need to notice him sooner. And there is a big difference between those two things. A lot of identity work gets ruined by shame. People Decide who they want to be, then the old pattern returns, and we think about the return of the old pattern as meaning that we have failed. And that's way too harsh. Old patterns return because they were practiced. They were rewarded. They kept us safe, helped us win. They paid the bills. They don't just leave because we wrote a better sentence and dreamt about it once or twice. They leave when the new identity gets practiced enough to become familiar. And even then, they don't leave completely. They stop being the default. And that's what I want. I don't need perfection. I need a shorter recovery time. I need to notice sooner, return cleaner, repair faster. And that is what the 2B list gives me a return point, a way back into my center, a way back in, a way to say that was old. This is now. And this is who I'm becoming. There's also a strange thing that happens when people start becoming. They expect the new idea to feel natural right away. It usually doesn't, not in my experience, anyway. At first, the new identity can feel like borrowing clothes that almost fit. You know they're yours, you paid for them, but you haven't worn them enough. Calm might feel slow. Listening may feel like losing. Patience may feel like weakness. Not speaking may feel like disappearing. Those feelings aren't instructions, they're residue from the old identity. And that's why the to be list must be repeated several times per day. Not to convince the world, but to train the system and remap the code in our brains, because the brain, the unconscious mind, is always listening. It's building whatever gets repeated. It needs repeating to build a new habit. If I repeat urgency, urgency becomes home. If I be repeat a complaint, complaint becomes familiar. If I repeat pressure, pressure becomes the way I prove that I can care. If I repeat calm, calm gets a path. If I repeat congruence, congruence gets a path. If I repeat contribution, contribute contribution gets a path. If I repeat confidence, confidence eventually gets a path too. The to-be list is not magic, it's rehearsal. It's mental hygiene. It's identity practice. It's how the invisible becomes visible. The mistake is making it too complicated. A founder in a chapter transition doesn't need 20 affirmations. They need one sentence that we can hold under pressure, one sentence that can be remembered. When a meeting starts to go sideways, one sentence that can be written on a napkin, taped to a mirror or a monitor or a dashboard, one sentence that can be repeated before walking on the house. You can even draw it on the mirror in the morning. I'm becoming the kind of leader who absorbs chaos without becoming it. That's enough. And for this conversation, that might be the whole napkin. And if I sit with that, it might start to ask better questions. Where do I become the chaos? Where do I heat add heat and call it clarity? Where do I turn anxiety into volume? Where do I confuse speed with care? Where do I speak because the silence feels too exposing or vulnerable? Where do I react because the old identity wants proof that it still matters? Those are not comfortable questions. They're useful ones. Because Especially they are useful for people who've already built something because success can hide reactivity. If the company is working, people can tolerate the leader's chaos. If the results are strong, the room might absorb the cost in favor of the win. If the founder has earned respect, people might call that intensity passion. But the nervous system of the company is always listening. And as a team learns what is safe by watching what happens under pressure. If the leader gets loud, the team learns. If the leader gets sharp, the team learns. If the leaders cannot pause, the team learns. If a leader can return to center, the team learns that too. And this is where leadership becomes a field. Not a title, not a role, a field, an energetic field. The inner state of the leader enters the room before the words do. And there's signs behind this. Heart math measures our influence on others. By how our we show up in a room. That is why the to be list matters so much. It's not only personal, it's cultural, it's influential. The leader's to be list becomes part of the company's weather that day. I've seen teams become braver because the leader became calmer, not louder. I've seen people tell the truth earlier because the leader stopped punishing truth with reaction. I've seen accountability improved because the leader stopped using pressure as a substitute for clarity. I've seen encouragement return because the leader remembered that people are not machines built to carry their anxiety. And that's not soft, it's operational. Chaos has a cost. Agitation has a cost. Every time a leader reacts from an unexamined identity, the room pays. The payment is silence, compliance. Sometimes it's waiting for people waiting for being told what to do. Sometimes it's a disappearance of initiative. Sometimes it's a team that looks aligned in a meeting and quietly disengages and it's expensive and usually does not appear on the to-do list. The to do list says meet with the team. The to be list says be the kind of leader who makes truth safer than silence. That's a different meeting. A to do list says review numbers. The to be list says be the kind of leader. Can look at reality without making people smaller. It's a different review. The to-do list says give feedback. The to be list says be the kind of leader who tells the truth without adding a necessary charge. That's a different conversation, a different outcome. And that's why I'm careful with the phrase personal growth. A lot of people hear that and think it sits off to the side of the business, but they think. It's something to do after the real work is done, after you've established value for the clients and delivered profit. Then we'll work on personal growth. But the identity of the leader is in the business. It's in the cadence and the standards and the emotional cost of raising a problem. It's in how quickly people recover from mistakes. It's in whether people become and bring concerns early or wait until the damage is larger. And that's not separate from performance. That's performance at a deeper layer. A to be list is the smallest. Serious practice I know for working on that layer. I can write it in 30 seconds, then I can spend a whole day being tested by it. And that's what makes it real. There's a particular test that shows up for me. It's the moment when I feel misunderstood. That's the one that gets me. When I'm misunderstood, the old identity wants to explain and over-explain, but maybe even explain with force and extra context. Explain until the other person sees exactly what I can see and repeat my words. Sometimes a little bit of explanation is necessary and other times it's not. Sometimes the explanation is just me trying to regulate myself through someone else's agreement. And that's a hard thing to deal with and live with. And I've done that. I've forced people to do that. I've used my words to make my nervous system feel better. And the problem is that other people can feel when my words are serving my center instead of serving the conversation. In the organization. And they may not name it that way, but they feel it. And the to be list interrupts all of that. Who do I want to be here? Do I want to be right? Do I want to be understood at any cost? Do I want to be the old protector? Or do I want to be clear, calm, and connected enough to let the moment evolve, to let the moment breathe. Sometimes the best leadership is a pause. Sometimes the most powerful sentence is, I need a minute. Sometimes the most congruent response is, I don't like how I'm about to answer that. So I'm going to come back to it. That's not weakness. That's self-leadership in public. Gives everyone else permission to do the same and be the same. Imagine a company where people can pause without reacting. Imagine a leadership team where people say, Hey, I'm getting a little charged in here and I want to answer cleanly. Imagine a founder who can say, I'm noticing that I want to defend this, so let me ask a question first. It's not theoretical, it's practice. It can happen. And it starts with a to be list, a short list. This is not a list that you complete, it's a list that you return to. I want to make this practical because every idea can sound beautiful and not just change any behavior. So here's how I would build it. First, I would stop writing the to be list from fantasy. Don't write the person you think that sounds impressive. Write the person The next chapter actually requires. And you can see it, feel it, hear it, and touch it. Look at the places where that current version is creating friction and look at the meetings that drain the room. Look at the conversations that keep on repeating. Look at the moments where your body gets loud before your mouth does. Then the to be list is often hiding in this pattern. If it keeps on reacting, maybe the list says calm. If I keep on rescuing, maybe the list says patient. If I keep on over-explaining, maybe the list says listening. If I keep on disappearing under pressure, maybe the list stays stay present. And the word is not random. It comes from the gap. Second, I would make it short enough to remember under stress, because under pressure, I don't have access to a paragraph. I need a handle, a word, a sentence, something I can grab when the room starts moving. Calm, listen first, tell the truth without heat, absorb the chaos without becoming chaos. Those things can travel with me. They can enter a meeting, and I can come back to them when somebody is still speaking. I can stay presence. It can give me a physical cue also that will help, like a napkin or card, or note on my phone, a mark in my notebook, a phrase at the top of the agenda. The identity has to leave. the private world and enter the environment. Otherwise the environment will keep on rehearsing the old pattern for me. A to be list is not meant to be hidden. It's there to interrupt the day. So fourth, attachment to moments and not moods. Most people wait until they feel ready to be different. That's backwards. The practice has to be tied to predictable moments, weekly before the leadership meeting, before reviewing numbers, before responding to frustrating clients or emails or team members. Before returning home after a hard day, before the call with a person who seems to activate the old pattern, that's where the to be list belongs, right before the moment where the old identity used to take over. Fifth, review it without d without any drama, without any extra meaning. At the end of the day, I don't need to prosecute myself. I just need to notice. Hey, where did I remember? Where did I forget? Where did I recover faster? Where do I need to repair? And that's enough. Because the to-be list is not a weapon, it's a mirror. And a mirror is only useful if I'm willing to look at it without turning away. The longer I sit with this idea, the more I see how it connects to identity. Episode 370 was about how traits can be copied, but they may not work for the identity underneath if it has not shifted. And this is the companion practice. The to be list is how identity gets rehearsed. It's how the trait becomes congruent. Someone can copy calm. They can lower their voice, they can use the right words, they can ask a fashionable or trendy question, but if the identity underneath it is still trying to control the room, people feel it. The words are calm, but the field is not. And that's why the work has to begin inside, not as a concept, as a practice. I am becoming calm. I am becoming congruent. I'm becoming confident. I'm becoming contribution. I'm becoming the kind of leader who can hold pressure without making pressure contagious. And then the behavior follows. Not perfectly, increasingly. And that word matters. Increasingly. I don't trust perfection language. Perfection usually makes people lie. It's the enemy of true of the progress. Increasingly gives room for practice. I am increasingly able to pause. I'm increasingly able to hear feedback without defending. I'm increasingly able to s let silence do some of the work. I'm increasingly able to come back. Later instead of answering charge. That is honest. It is measurable. It is becoming. And one of the ways I know this is working is the gap changes. The gap between the trigger and the reaction gets wider. At first, the gap is invisible, stimulus reaction. Something I know, I something I do happen and happens from the old identity. Later I notice it after the fact. Then I notice it in the middle. Then I notice it before, and that's the progression. After, during, before. That's the growth pattern. Not because I never react, but because I recover my choice. And that's the gift of a pause. The pause doesn't solve everything, it restores choice. Without the pause, the old identity drives. With the pause, the new identity has a chance to enter. And sometimes that pause is one breath. Sometimes it's overnight. Sometimes it's saying I want to answer that well and I'm not ready to answer it well right now. And the old version of you might hate that. The old version might think it's losing ground. It's not. It's actually making room. And that's the kind of power in coming back later. A clean answer later is better than a charged answer now. Thoughtful repair later is better than a defensive performance now. A quiet pause now is better than an apology that has to clean up words that were never intended to be spoken. And that's not about suppressing emotion. It's about becoming responsible for the effect on other people of my state. There is a huge difference. Suppressing emotion says don't feel that. Responsibility says feel it, but don't throw it. Feel the charge, feel the heat, and then choose. And that choice is the work. That choice is leadership. That choice is the to be list becoming visible. Make it a great day.

More from Paper Napkin Wisdom · Leadership & Entrepreneurship Insights for Founders and Executives

All episodes →
Explore the best B2B Leadership podcasts →
Listen to this episodeAll Paper Napkin Wisdom · Leadership & Entrepreneurship Insights for Founders and Executives episodes →