The B2B Podcast Index
← The Index
GeneralNEWthis period

Outthinkers

Hosted by Outthinker

The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.

173 episodes · publishes fortnightly · latest 2026-06-16

Rank

#51

Substance

53.7

/ 100

Scored 2026-06
Updated monthly

General rank

#5 of 61

Across the index

#51 of 851

Substance

Top 6%

outscores 94% of the index

Why it scores where it does

Outthinkers ranks #51 on The B2B Podcast Index with a substance score of 53.7 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Eric Ries is a legitimately influential practitioner-author who has worked directly with founders at scale and has primary-source access to CEOs like Jim Senegal; his credibility is real, not purely reputational. The limitation is that this is a book-tour appearance, so depth is constrained by the promotional format rather than Ries's actual knowledge.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

10.7 / 20

The episode contains a reasonable concentration of non-trivial ideas - governance constellations, mission-charter misalignment, the culture bank, the citizens-vs-tourists framing - but delivery is book-summary level: broad strokes rather than deep operational detail. Several minutes are lost to personal warmup, sponsor reads, and the host's reflections.

“companies that have been rated to have bad governance have outperformed companies that are rated to have good governance”

“you are six times more likely to live to year 50 than a company with a conventional structure. We're talking about 10% versus 60%”

Originality

9.7 / 20

The citizens-vs-tourists metaphor for corporate governance is a genuinely fresh framing, and the historical archaeology of shareholder primacy as a judicial imposition rather than democratic consensus is underreported. However, the broader thesis (stakeholder capitalism, purpose-driven companies outperform) is now well-trodden territory, diluting the novelty.

“if the election's on November 4th, they can come on November 3rd, vote and go home on November 5th and their vote counts same as a citizen”

“If you say you have a mission statement to build a great product, to care about quality, to take care of your customers, but your legal purpose and your corporate structure says to maximize shareholder value, you're lying”

Guest Caliber

13.0 / 20

Eric Ries is a legitimately influential practitioner-author who has worked directly with founders at scale and has primary-source access to CEOs like Jim Senegal; his credibility is real, not purely reputational. The limitation is that this is a book-tour appearance, so depth is constrained by the promotional format rather than Ries's actual knowledge.

“Jim Senegal. He told me this quote himself directly to my face”

“I re interviewed a bunch of the mission driven CEOs that I work with and I asked them this question”

Specificity & Evidence

11.7 / 20

The episode names multiple concrete company structures (Anthropic's PBC plus Long Term Benefit Trust, Novo Nordisk's industrial foundation model, IKEA's four-entity split), cites specific statistics (6x longevity odds, 10% vs 60%, 18-year data set), and attributes real quotes to named individuals. Evidence is occasionally hedged ('I think,' 'I don't actually know') but the specificity level is well above podcast average.

“Anthropic has the Public Benefit Corp, the AI Research lab, and then it has a second entity called the Long Term Benefit Trust”

“you are six times more likely to live to year 50 than a company with a conventional structure. We're talking about 10% versus 60%”

Conversational Craft

8.7 / 20

The host asks directional questions and occasionally steers toward specific mechanisms (constellations, mission guardians), but the interview is dominated by admiration and affirmation rather than interrogation; no claim is challenged, and multiple minutes are consumed by the host's personal anecdotes and excessive praise. Follow-ups like asking Ries to define 'valorized' are useful but rare.

“I think that your latest book is the most important business book I've read in the last few years”

“I love the metaphor. I think. I mean, we're going to go into some of your other metaphors as well”

Standout episodes

  • #168 - Why Good Companies Go Bad: Eric Ries

    2026-06-02

    60
  • #169 - AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang

    2026-06-16

    51
  • #167 - Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder

    2026-05-19

    50

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 60 tracked in total.

Frequently asked

What is Outthinkers's substance score?
Outthinkers scores 53.7 out of 100 for substance and ranks #51 on The B2B Podcast Index. That puts it ahead of 94% of the B2B podcasts we rank and #5 of 61 in General. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Outthinkers worth listening to?
Yes - Outthinkers outscores 94% of the B2B general podcasts and shows we rank on substance, so a general operator is likely to come away with something useful.
Who hosts Outthinkers?
Outthinkers is hosted by Outthinker.
How often does Outthinkers publish?
Outthinkers publishes fortnightly, has 173 episodes, released its most recent episode on 2026-06-16.
Which Outthinkers episode should I start with?
Our highest-scoring recent episode is "#168 - Why Good Companies Go Bad: Eric Ries" (60/100) - a good place to start.

Show off your #51 rank

Add this badge to your site - it links back here and updates automatically as you rank.

Ranked #51 on The B2B Podcast Index
Embed code
<a href="https://index.fame.so/show/outthinkers" target="_blank" rel="noopener">
  <img src="https://index.fame.so/badge/outthinkers/badge.svg" alt="Ranked #51 on The B2B Podcast Index" width="360" height="120" />
</a>
Markdown & other formats →
Listen / subscribe:WebsiteRSS

More General podcasts