Our B2B SaaS Journey · 2025-10-13 · 56 min
In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform. Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously). Links North Meets South Web Podcast (episode 184): northmeetssouth.audio Chapters (00:00) - Intro (01:17) - Why we're launching new podcasts (and who they’re for) (04:46) - Podcasts as a lead generation strategy (07:37) - What is Founders Collective?
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