
Office Hours with David Meltzer · 2026-06-17 · 23 min
Key moments - from our scoring
Substance score
17 / 100
Five dimensions, 20 points each
Bart Berkey joins David Meltzer and Nick Wommer to discuss how humanity and genuine care differentiate customer experiences in an increasingly technology-driven world. Berkey opens with a powerful coffee shop example: despite having access to the customer's name, preferences, and loyalty data through the POS system, baristas robotically recited the order details rather than saying something personal like "Bart, your favorite hot coffee is ready." This illustrates the core tension Berkey addresses - technology can either process people or make them feel valued. Drawing on his keynote for a hospitality technology conference in San Antonio, Berkey emphasizes that the same systems enabling automation can also enable personalization when deployed with humanity in mind. The episode explores how leaders, salespeople, and service operators across industries can use customer data and technology not to streamline people away, but to create moments of genuine recognition. Meltzer frames this within his philosophy that technologies amplify human intention - they're morally neutral tools. For operators in hospitality, retail, SaaS, and any customer-facing business, Berkey's framework offers a practical lens: are you using your systems to process transactions or to deepen relationships?
They had Bart's name, preferences, loyalty history, and order details visible through their system, but instead of using this information to personalize the handoff - saying something like "Bart, your favorite hot coffee is ready" - they mechanically recited the order specs without acknowledgment, making him feel processed rather than cared for.
Technology itself is neutral; it can automate transactions or deepen relationships depending on how people choose to deploy it. The same systems that enable efficiency also enable personalization - companies can use customer data to make people feel special instead of processed.
At age 12, during routine nose surgery, he received the wrong dosage of anesthesia and remained conscious but paralyzed on the operating table. The trauma and fear of dying from that experience made him more sensitive, empathetic, and driven to collect and share others' happiness stories to help people heal.
After 40 years of avoiding surgery, he finally faced his fear and scheduled a procedure. During recovery, he suffered a massive heart attack - the exact thing he'd feared most - but survived, reinforcing his belief in confronting fears and doing what most people don't do.
People can visit mostpeopledon't.com or search "Bart Berkey" online; he notes he is the only Bart Berkey in the world, making him easy to find through web search.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is almost entirely motivational storytelling and event promotion with very little actionable, non-obvious content for B2B operators. The only vaguely practical idea - personalizing customer interactions using available data - is buried in a coffee shop anecdote and never developed into anything operationally useful.
technology can distract us or technology can connect us
are people feeling processed or are they feeling cared for
The episode recycles standard motivational and customer-experience tropes - trauma as transformation, fear-facing, technology dehumanizing service - without any contrarian or first-principles framing. Every idea here circulates widely in the speaker-circuit world and offers nothing new to a B2B operator.
all technologies from the beginning of time, uh, are placed here to make humans more human
money isn't good or bad. It's what people do with the money that is good or bad
Bart Berkey is a motivational speaker and hospitality consultant whose brand is 'most people don't' - a career thought-leader rather than a practitioner who has built or scaled a B2B business. The episode provides no evidence of operating responsibility, revenue ownership, or domain depth beyond personal narrative.
I'm presenting at a conference tomorrow. High, ah, tech. So it's a gathering of hospitality technology individuals
I am the only Bart Berkey in the world. So Google me
The only concrete figure in the entire episode is a medical stat ('operating efficiency went down to like 17%') from a personal health anecdote - there are zero business metrics, named company examples with outcomes, revenue figures, or empirical data of any kind relevant to B2B operators.
Operating efficiency went down to like 17%
Americano, splash of whole milk, whipped cream and cinnamon
Host questions are entirely softball and emotionally validating, with no follow-up probing, no pushback, and no attempt to extract operational lessons from the guest's experience. A large portion of airtime is consumed by tour-schedule promotion and a McDonald's ad, further diluting any conversational value.
what is the made from mistakes mistake that has made you who you are today?
Nick, make sense of my stories and bring them into a lesson that is even greater than I have imagined
Computed from the transcript - who did the talking, and the words that came up most.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Hello, everyone. Welcome to Office Hours, episode 898 or more. We're getting there. And, uh, let me plug, uh, my other camera in real quick. But that's okay. It is made from mistakes. And, uh, we are blessed here as we are gonna plug in the other camera. Let's see if this works. All right. Hello, Hello. Uh, maybe not,
Speaker B: as we're losing David here. This is perfect as of course we always have, uh, interference with technology when we have too much energy, as we typically do here on Office Hours. Made for Mistakes, as we like to, uh, remind everybody at the top of every single show. There he is.
Speaker A: Yeah, I had to change cameras. Sorry, man. All good. Anyway, Office Hours Made for mistakes, episode 898 or more. We are blessed to be here. And our guest today waiting in the wings is a guy who does what most people don't do. And that's why we love him. He is on call for us. If you don't know Bart Berkey, you don't know. But you don't know. Welcome to Office Hours, the incredible Bart Berkey.
Speaker C: Hello, David. Hello, Nick. Happy Sunday evening from San Antonio, Texas.
Speaker A: Oh, what are you doing in San Antonio?
Speaker C: I'm presenting at a conference tomorrow. High, ah, tech. So it's a gathering of hospitality technology individuals, and we're going to be talking about making sure we treat each other with kindness, care, devotion and trust. Topic about humanity. Right? Because technology can distract us or technology can connect us. So it's a perfect group to be able to understand, understand and discuss the elements of. Okay, we could use technology to automate things, or we can use technology to make people feel more special.
Speaker A: Well, they need a, uh, little bit of encouragement. Obviously after Saturday, they're going to need to feel a little bit more special. It's much easier speaking in New York this week than it is San Antonio. Uh, but nonetheless, uh, bringing it to, to the aspect of humanity, you know, technology. Bart, to me is here since 1992 when I've been involved in Web1, I've been involved in Web2, 2.5, 3, and every transition and advancement in technology, everyone has the same response of scarcity and fear. But I love the word humanity because one of the philosophies that I've learned in human nature is that all technologies from the beginning of time, uh, are placed here to make humans more human. Uh, and it's similar to how people share a perspective of money. That money isn't good or bad. It's what people do with the money that is good or Bad. And it's an amplification of the meaning and the activities, uh, surrounding, uh, either money or technology. Uh, how does humanity play into what has now been seen as the greatest advancement, acceleration of technology in the history of at least our world?
Speaker C: Yeah. It basically relates to, are people feeling processed or are they feeling cared for? And I share this example. Um, Nick, I like your hat. I put on mine because you're wearing a hat on Sunday evening, man. Ah. I share this example. Went to a coffee shop not that long ago, and, uh, there was a chime on the door. So every time that the doorbell opened, you could tell that these coffee shop employees were told and taught you have to say, welcome in. You don't have to look at them, but the checklist is you have to say welcome in. So that's exactly what they did. I went up and I placed my order, and I had a loyalty program on it. Loyalty card, everything else. Okay, great. So they asked me what would I like for my drink, and it was for my wife, so it's complicated. Americano, splash of whole milk, whipped cream and cinnamon. It kind of goes on and on from there. And they're like, okay, would you, like, offer gratuity? So they flip the screen before the coffee comes out. They were taught you have to sign, and then you have to flip this screen. And I'm thinking, it's rare that I would want to pay a gratuity before I receive the service. What if they're mean? What if they spill it? What if they make it wrong? What if it tastes horrible? Maybe I don't want to offer a gratuity. But I thought, you know what? People are working hard. Let me sign a gratuity. Okay, great. Then the drink order comes up, and they know my name. What name is it for? It's four, Bart.
Speaker A: Great.
Speaker C: They know my name. The drink order comes, and they have all the information on me. They know my preferences. They know my loyalty number. They know how much money I spent. They know all of these things. When the order comes up, this is what they say. Uh, Americano, uh, little bit of steamed whole milk, whipped cream and cinnamon. Uh, your coffee is ready. And they. They kind of banged it down. All they needed to do to make me feel seen, not processed, to make me feel cared for and valued would have been to say, bart, your hot cup of coffee. Your order, Bart, is waiting for you on the counter. I hope you enjoy. Uh, that's it. Like everything was there, yet they chose to. Americano, cup of coffee, splash of whole milk, the cinnamon Whipped cream. Like, they could have used my name. Everything was there to use my name, and technology was providing all of that, yet they chose not to. They forgot the humanity part of delivering coffee. And that's just one example. And we have hundreds of examples of good examples in which people can still use that same technology by saying, oh, uh, so you're getting your favorite drink. Oh, Ah, goodness gracious. I see you've ordered that every single day for the last 30 months. You know what? The last 30 days, let me give you, um, a free muffin on top of that. I see the last time you ordered a chocolate chip muffin. Use that technology to be able to create an experience to make yourself stand out as a company and as an individual. Way too long of a. Of a story.
Speaker A: But no, I like the story, and I really it, for me, when you told about flipping the screen, you know, inherently, it bugs the crap out of me, especially in some of the cities where they're flipping the screen and it starts 25, 30, or 35% or other. And I'm like, this is for a takeout. And I'm like, look, are you trying to make me feel processed? Are you trying to make me feel used? Uh, one of the best people when it comes to making you feel good is the Nick of Womb. He has a great, uh, inherent genetic and energetic inheritance of hospitality and humanity combined, which, uh, makes him an extraordinary salesperson and executive in my company. Wommer. It's good to see you back from Japan. I know you and I have a hell of a hell of a week. Why don't you, uh, quickly, before you ask Bart a question, tell everybody what we got going on here. I, uh, forgot to give you an opportunity.
Speaker B: Yeah, I was gonna say I was opening up the room while you were fixing the camera.
Speaker A: I'm so excited to have Bart. I was too excited to get Bart again.
Speaker B: No, we're all good this week. We're gonna be in, uh, Louisville, Kentucky, with the incredible hall of Fame coach, Nick Saban, and the CEO of Crash Champions, Mr. Matt Ebert, adding on a car wash, which is the addition of a community meetup, holding court, or one of our VIP dinners for charity while we're there in Louisville. And then from Kentucky, over to Kalamazoo with the Zeigler Auto Group, adding on a car wash in there.
Speaker A: And Glenn Lundy said. And Glenn Lundy's gonna come, uh, over, uh, as well to Kalamazoo.
Speaker B: He's gonna be coming up, so we got a special treat, and then we'll be back in San Diego, California, for another edition of our community meetup series. And then from there, it'll be off to Viva Las Vegas for office hours TV show season number 11. Can't believe we are already at season number 11. But adding car wash there in Las Vegas again. And then off to Chicago, Illinois for another stop on the car wash series. And then rounding things out in Newport Beach, California for another edition of our Mastermind plus car wash. Now, when you look beyond that, we have everything from NBA Summer League to MLB All Star Game to Fanatics Fest to New York City with all the goats like Tom Brady, Travis Scott, Michael Rubin and so many others. Then we're going to be back in Southern California at the greatest stadium in the world. They're calling it Los Angeles Stadium this time of year for the World cup, but we know it as, of course, SOFI Stadium. And then we'll even be in Miami with Messi and Inter Miami cf. And then even all the way across the pond in London for our UK Mastermind extravaganza, uh, adding on a car wash in each and every one of our cities. As you heard at the beginning of today's show, Gigi made sure to give you our text community to get the reminders on where we're going to be. We will of course, remind you at the end of today's show as well, but in the meantime, go ahead and text us at, uh, area code 9 4, 9. Next three digits are 2, 9 8. Last four digits are 2, 9 05. To get over 200 invitations, but not obligations a year. And keep in touch with the Meltzer verse And where we're going to be now. The double B. Mr. Bart Berkeley Berkey. You know, you are one of my favorites. And I'm actually, I loved the story because it was segueing perfect to my question, uh, which is I wanted to elevate, uh, your incredible talent of being able to storytell. I know that people hire you all across the world, more so for, you know, the impact that you bring to the table, but more so I could just sit back and enjoy your storytelling all day. Now, when we look at office hours made from mistakes. We are all made from the mistakes that we made. Uh, I had to learn one of my biggest mistakes, uh, that really got me in alignment with David was not taking care of myself, which led to a three stress fractures and a slip disc at my spine at 14 and not being able to walk right. And I came out of it with this incredible mindset to, uh, what I've now learned to say is the consistent every day persistent without quit pursuit of your potential. I just had a little bit of a sexy way of saying it. So I really want to understand. Bart, what is the made from mistakes mistake that has made you who you are today?
Speaker C: Wow. Um, amazing. There's. There's probably two made for made from mistake. The first one that I share. When I was 12 years old, I had an out of body experience during routine nose surgery. 12 years old, I'm at a track meet, I'm high jumping. I had great talent, great leaping abilities, but horrible form. As I'm going over the bar, 5 foot 6 inches in the air, I spring my knee up and I smash my nose to literally this side of my face. Rush me to the hospital. I get there before, my parents had never been to a hospital. And the doctor said, this is the worst break that we've ever seen. We need to do surgery immediately. Now, because this was such a long time ago, back in the 1800s when I was 12, the medicine was not as good as it is now. They didn't have anything to calm me down. So literally, Nick and David. I'm sitting outside of the waiting room and I walk into the operating room, scared, nothing to calm me down. Jump up onto the operating table. They start trying to give me medicine, but they make a mistake. And the mistake is they don't give me the right dosage. I hear them say, he's out. Let's get started. Uh, but I'm still here. My body is here, but I couldn't move. It felt like my body was on top of the operating table and then my conscious or self subconscious was underneath. Just imagine. And I heard them say, right, he's out. Let's get started. And it could have lasted 10 minutes. I don't know. I don't know if I passed out. I don't know if the mistake of medicine finally kicked in. But as a result of that out of body experience and kind of seeing me on the table, I recovered. And I said, I would rather be anywhere but being operated on anywhere. I never want to go through that again.
Speaker A: Now at McDonald's, get an $8 McChicken or a $9 McDouble FIFA World cup meal deal. They come with small fries, a soft drink, four piece McNuggets and one of nine legendary cups at participating McDonald's for
Speaker B: a limited time while supplies last. All rights reserved.
Speaker C: 20:26 McDonald's at FIFA World Cup 20:26 When I got home, they found out that they did not complete the surgery properly. I still had a deviated septum. The worst part was from their mistake is that I was horribly afraid of dying after having an out of body experience. I was afraid of losing control. I was afraid of doctors and hospitals and nurses, and I was afraid of falling asleep. So, 12 to 18 when I left for college, I would have to say to my parents every single night, I'll see you tomorrow. Right before I could go to bed. I needed their validation that I would not die in the middle of my sleep. Okay, middle of the night. It's just horrific. So I look at that, uh, after, uh, I recovered from that, of course. But it made me more sensitive to other people. It made me more empathetic. It made me more appreciative of life. Made me depressed, honestly, and sad. Meaning I was using that sad feeling then to try to find happiness everywhere. So I talked to more people, and I opened my eyes to more people. And I would pull in different stories of what made others happy. Because I'm asking, put them into my heart. And then I found that I could deliver those stories to people that needed them at a certain point. So looking at that, right, made from mistakes I was made because the doctors, the nurses, gave me the wrong amount of medicine. That was a mistake that changed the trajectory of who I am and what I am. And 40 years later, I finally have enough courage. I tell my wife, Terri, I said, I'm talking about, most people don't face their fears, but I'm afraid of having surgery again. I'm afraid, but I'm ready. I want to face this fear. Schedule the surgery. Three hours into it, they come out and they're like, look, he's good. Bring the car around. He's ready to go home. And then the worst thing they could have imagined. What was my fear, uh, before dying, upon recovery, I had a massive heart attack. And I told Dave, I think part of this story, Nick, I don't think I shared it with you. Massive heart attack. Operating efficiency went down to like 17%. Rushed me from the surgical center to the hospital next door. They do the surgery. Thank goodness, goodness I'm here. But my greatest fear was happening again. However we can choose to look at it, however we want to look at it, uh, I looked at it as that facing my fears and living by my mantra, doing what most people don't do. I could have been walking the dogs in the woods and had a heart attack. I could have been on an airplane, could have been in a hotel room and had a heart attack. And the outcome could have Been very, very different. So that mistake, I believe I was made from that mistake, you know, 40, some, 50 some years ago, um, by that, that medicine mistake that I think that that's what made me. So it's not a mistake that I did, but it is a mistake that happened to me and I'm trying to use it for me.
Speaker B: Beautiful.
Speaker A: And through you, for others as well, which, uh, as you travel around the world and have the ability to not only empathize, uh, but to communicate effectively, uh, so that other people may, uh, give a different meaning, uh, to similar traumas and be able to release those, uh, without suffering as you have, uh, throughout these two different, uh, made from mistake circumstances, which is the meaning of the mistakes that we have power to give and understanding, uh, all of us carry trauma. And the release of that trauma is essential. But it takes great coaches, speakers, mentors. The incredible Bart Berkey has been doing this for years, and he understands human nature and humanality and has coined that phrase quite effectively to help companies across, uh, our country and leaders to get over the mistakes that they've made to make themselves better. We are promoted, protected, loved, and perfected by our mistakes. This is made from mistakes. And no better guest to have than the incredible Bart Berkey. Bart, where can people reach out to you if they'd love to work with you, learn more about you, and be inspired and empowered by you?
Speaker C: Well, thank you. And I want to give a shout out, uh, David, you're able to take make sense of my stories. Nick, make sense of my stories and bring them into a lesson that is even greater than I have imagined. So, so grateful for you both for asking those, those questions and interpreting the answers. Uh, people can find me. Most people don't. All1Word.com. I am the only Bart Berkey in the world. So Google me. B A R T B E R K E Y. And you will find a lot of great things that we are doing. But always, uh, uh, appreciate you both. Love what you guys are doing. Love you as human beings. And thank you for having me on.
Speaker B: We love you, Bart.
Speaker A: I picked up on one thing, Bart, I'd be very careful the timing of saying most people don't because it sounded as if you can find me. Most people don't, meaning most people don't find you. So make sure you can find me at you can find me at most peopledon't, uh,.com or at most.
Speaker C: Yes. And you will find me@mostpeopledon't.com. thank you, Dave.
Speaker A: Exactly. I love that you never know. The other day I was so exhausted in Japan. I told everybody I was in Paris. I was in Paris. And Julie and Nick, Julie and Nick picked up on it. They're like, you're not in Paris, Dave. You are in Osaka, Japan. Far from Paris. Uh, mind you, plenty of shopping nonetheless in both places, uh, especially when with your daughters and, uh, your wife. But nonetheless, the incredible Bart Berkey. Understanding humanity and the potential that we all have to heal with meaning our past into a better future. Promoting, protecting, love and perfecting us made from mistakes. What a great guest. Bart. Promise us that you'll join us soon.
Speaker C: My honor, my pleasure. Thank you both. Appreciate it.
Speaker A: Thank you for your flexibility. Right on. All right, Nicker, Juan, what's your takeaway of the day?
Speaker B: Absolutely. Uh, I think it was a great encouragement, uh, from Bart's first story and a reminder going into the week, whether you're a salesperson, whether you're building new relationships, or whether you're running, running your own company, uh, focus on making other others feel special rather than just a part of the process. That really stuck out to me. And it's something that, uh, and I appreciate your compliment at the very top of that story, um, and my ability to do so. But I think, uh, the simple things to do are very simple not to do. And everybody can use that reminder going into the week. So just another reason why office hours made from mistakes, episode 898 or more is, uh, incredible and one of the reasons I'm very excited to be doing this on Sundays with you moving forward.
Speaker A: Yeah, it's so good and we are blessed to have so many great shows. Don't forget the WOM podcast, the well Owing Machine podcast, our fastest growing podcast. Both this made from mistakes and the WOM podcast you can see on podcast one now. And we are super excited about the huge opportunity that podcast one has given us for playbook and office hours as we are in episode 898 or more, uh, traveling this week. Uh, my takeaway, uh, is awareness. Um, I think it's interesting how our greatest fears keep coming until we heal them and, uh, the lessons and the meaning that we give it and, uh, as unfortunate some things, uh, that occur in our lives, like your injuries and Bart surgeries and I'm sure my bankruptcy or other things, uh, we are just here to learn from them. And, uh, if we can just spend minutes and moments in the pain, struggle, setbacks, fear, mistakes, void shortages, obstacles, and move forward with a meaning of being protected, promoted, loved and perfected. Um, Spending minutes and moments in that interference is okay. We got to process it but not be processed. Uh, anyways, uh, I'm gonna let you, uh, give us a quick rundown and then we'll give our favorite part of all of our shows, uh, and get the hell back to our weekend.
Speaker B: Absolutely. Want to remind everybody as we continue our tour of over 200 cities a year that come and join us this week as we are going to be in Louisville, Kentucky with Hall of Fame football coach Nick Saban, as well as the incredible executive Matt Ebert, CEO of Crash Champions, adding on a car wash there in Louisville, Kentucky which is the addition of a community meetup, holding court or even one of our VIP dinners from charity. We will go then from Kentucky, Kentucky over to Kalamazoo, Michigan with the Zeigler Auto Group, adding on a car wash there in Kalamazoo as well. Then we'll be back in San Diego, California for another stop on our community meetup series. Then off to Viva Las Vegas for office hours TV show season number 11 car wash, Chicago, Illinois for another stop on the car wash series before then rounding things out in that, uh, 12 day sprint or so in Newport Beach, California for our June edition of our mastermind series. Plus a car wash of course. And then as we look at that's
Speaker A: what Tim's story, Marie Diamond M. Tim Story, Marie Diamond, John Coyle, uh, Jay Abraham. We got some huge people on that road.
Speaker B: You're forgetting about Austin Keane. The, the, the first time we'll be welcoming him into uh, one of the Meltzer events. And of course as we look at what is the rest of the summer ahead, come and join us as well as we're going to be at NBA Summer League in Las Vegas, we're going to be at MLB All Star in Philadelphia, we'll be at Fanatics Effects in New York City. Back in Los Angeles, California at the greatest stadium in the world, SoFi Stadium for another masterminding car wash. We'll be in M with Messi and Inter Miami CF as well as we'll be in London with some of the most incredible minds not just in the uk, but of course all across the world for another Mastermind plus car wash. If you would like all of these reminders because we know it is way too much to keep track of. All you need to do is text us at area code 949. Next. Three digits are two nine eight. Last four digits are two nine oh five. And Gigi will of course remind everybody as well with our jingle as we close out episode 898 or more of office hours made from mistakes. We want to close with the final reminder to be more interested than interesting and be kind.
Speaker A: Be kind to your future self and do good deeds.
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