NotJustAds : The Creator Economy for B2B · 2026-09-15 · 28 min
Building with AI is easier than ever. Knowing what is worth building is the real challenge. In this episode of Not Just Ads, Sahil Jan shares how he and his team moved from building advertising technology to creating Same Page Signals, an AI product designed to help product leaders stay aligned and make better decisions. From identifying a real workflow problem to narrowing the right audience, Sahil explains why successful AI products need more than powerful technology. They need a deep understanding of who they serve and the problems they solve. You will learn why information overload is slowing down teams, how AI can shift knowledge from a pull system to a push system, why product managers are the ideal users for alignment tools, how founders should approach building in public, and what it takes to navigate fundraising in today’s AI market.
EP 88: AI agents now build the B2B shortlist | Otso Karvinen,82 / 100EP 87: The B2B Buyer Journey Isn't Linear Anymore | Shauna Smith, Events & Growth Lead, TwilioEP 86: From Marketing Faith to Marketing Science EP 85: Govdash on Turning Compliance Into a Growth Lever | Dominic UlianoEP 83: How AEO Is Rewriting the Rules of B2B Discoverability