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Index/Marketing/NotJustAds : The Creator Economy for B2B
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EP 83: How AEO Is Rewriting the Rules of B2B Discoverability

NotJustAds : The Creator Economy for B2B · 2026-09-11 · 22 min

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Episode notes

AI is changing the way B2B buyers discover and evaluate software. Adina Timar, Head of AEO at WeFlow, to explore how Answer Engine Optimization (AEO) is reshaping search and what brands need to do to stay visible in AI-generated results. Adina explains why AEO is built on a strong SEO foundation, how technical website structure influences AI discoverability, and why consistent brand messaging is becoming essential for earning trust and citations across large language models. The conversation also explores how WeFlow uses prompt tracking, sales insights, and content analysis to identify discoverability gaps, prioritize content opportunities, and improve how AI understands and represents their brand.

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