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Index/Startups & Founders/Niche Pursuits Podcast
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How Taegan Goddard Built a Paid News Subscription Business With Up to 5M Monthly Readers

Niche Pursuits Podcast · 2026-06-10 · 58 min

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Episode notes

Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income. We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, games, and community features. Taegan shares pricing lessons, churn-reduction ideas, and explains why publishers may be undercharging their most loyal audience. Sponsor: Quiet Light Get a free, confidential valuation at ! Links & Resources Learn more about Political Wire: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:

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