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What Fractional CMOs Actually Do for SaaS Companies ft. Geraldina Olson

NextGen Sales Leaders · 2026-05-09 · 32 min

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Episode notes

Sponsored By RevyOps (The #1 GTM Data Management Platform): Episode Summary: In this episode, Ben Reed sits down with Geraldina Scarascia Olson, fractional CMO and B2B SaaS growth strategist, to discuss how companies scale beyond founder-led growth. Geraldina breaks down how she helps SaaS companies build structured growth systems, align marketing with product and sales, and avoid common scaling mistakes. They also dive into AI overload, product-market fit, customer experience, and why great marketing can never compensate for a weak product.

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