Next Gen Marketing Podcast™ · 2021-02-24 · 44 min
Key Episode Takeaways: 1. Learn more about the sheer size and strength of gaming culture globally today. 2. Understand why authenticity is so important to this audience - and some tips on how to effectively deliver this. 3. Gain an understanding on what to do and what not to do as a marketer trying to enter this space. *** About The Story Mob: The Story Mob is the first female-founded and led gaming and esports agency in the world. Founded by friends Nicola Piggott and Anna Rozwandowicz during a trip abroad, the duo immediately discovered a need in the marketplace to tell stories and narratives both within the metaverse...and IRL. Anna Rozwandowicz Before co-founding The Story Mob, Anna was the VP of Communications at ESL . Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL, as well as all of its major tournaments: ESL One, Pro League and Intel Extreme Masters across the world’s top esports titles, including League of Legends, CS:GO, StarCraft II and Dota 2.
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