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Index/Marketing/Next Gen Marketing Podcast™
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6. #MarketingSnacks: Femfluence, Longevity Mindset, and Shadow Consumers (Rebecca McQuigg Rigal)

Next Gen Marketing Podcast™ · 2021-02-14 · 25 min

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Episode notes

Key Episode Takeaways: 1. Femfluence: Learn about how traditional feminine energies of compassion, creativity, and community will be dominant forces in both workplace settings and marketing campaigns vs. outdated power models. 2. Longevity Mindset: Understand how consumers of all ages are increasingly focusing on their mental, spiritual, emotional, and financial health for the long-term. 3. Shadow Consumer: Hear about an underrepresented, often-ignored, yet massive segment of the population that needs to be brought back into the fold for both social and business reasons. *** About Rebecca McQuigg Rigal: Rebecca is an extraordinary (and might I say one of the hippest) cultural researcher and strategist who excels at helping businesses and organizations stay forward-focused and relevant within targeted communities.

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