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Index/Marketing/Networking and Marketing Made Simple
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How To Track and Manage Your Referrals with Nolodex

Networking and Marketing Made Simple · 2026-06-18 · 31 min

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Episode notes

Joe is a seasoned entrepreneur with over 25 years of experience building and scaling businesses across a wide range of industries. His entrepreneurial journey began right out of college when he founded a marketing company, which he grew into a multi-million dollar enterprise over two decades before successfully exiting. A true serial entrepreneur, Joe has launched ventures in publishing, craft beer, wedding tech, and music festivals, always driven by creativity and a sharp eye for opportunity. He currently leads The Connective, a growing network of businesses that collaborate by sharing referrals and commissions. Since its launch, The Connective has expanded to more than 10 states and grown to over 300 members. To support the rapid growth of The Connective, Joe helped develop Nolodex, a platform designed to track and manage referrals. He now heads sales and marketing for Nolodex, with a focus on expanding into networking groups, Chambers of Commerce, and alumni groups. His two decades of marketing expertise give him a unique advantage in reaching and engaging these audiences.

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