Mission Matters Marketing with Adam Torres · 2026-05-15 · 14 min
In this episode, Adam Torres interviews Jennifer Gressman , CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: Visit our website: More FREE content from Mission Matters here: Learn more about your ad choices. Visit podcastchoices.com/adchoices
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