Mission Matters Marketing with Adam Torres · 2025-11-22 · 15 min
On this episode of Mission Matters, Adam Torres interviews AJ Cassata , Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to scale. Follow Adam on Instagram at for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: Visit our website: More FREE content from Mission Matters here: Learn more about your ad choices. Visit podcastchoices.com/adchoices
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