MicroFamous · 2022-05-19 · 16 min
Joe Rogan is the exception that proves the rule. For every 3 hour episode of Joe Rogan, there's a podcast that is shortening up their average episode. And rightfully so, I think. We're going on 10+ years of long-form interview podcasts, and the format itself is no longer rare and valuable. So either your topic must be incredibly rare and valuable, or it's time to shorten your average episode to deal with shrinking attention spans. Here are my 3 best tips to shorten your average episode, starting with Guest episodes. 1. Set Expectations before hitting Record. I let my guests know that my goal is to have a fun, fast-paced 30 minute chat that covers a few compelling topics. We spend enough time before hitting Record that I know roughly what topics we'll start with, so I can tease those for the audience right away. Then as I spot juicier, more interesting topics, we might go off on a tangent. But I try not to cram too many topics in, that's where you get into 45 minute-plus conversations. I remember being on a podcast as a guest a couple years ago. We were recording within 5 minutes of jumping on the Zoom session. As a guest, it feels super weird and you have no idea where you stand.
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