MicroFamous · 2022-03-24 · 19 min
One of my friends in the coaching space forwarded me Sam Ovens’ video on how he’s spent the last 2 years breaking down and rebuilding his business. If you don’t know, Ovens started a business that became Consulting.com, which helped beginner experts and course creators turn their expertise into courses and productizable consulting. At one point he was doing $30 million a year in revenue. However, in remaking the business he decided to discontinue Consulting Accelerator , their signature program for beginners. Turns out it was more headache than it was worth, at least for Ovens. And I can completely relate. In our podcast agency, I’d rather work with those with genuine and deep expertise in their space. They may be new to the coaching or consulting space, but they already have skills and expertise, the only question is how to best position them for ideal clients. So all this got me thinking of the question I see lots of my friends and clients wrestling with, “Should I sell to beginners?” I think we all struggle with this question at some point because that’s where the biggest businesses are. There’s simply more beginners than intermediate or experts.
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