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The Commercial Relationship Playbook

Media Sales Mastery · 2026-05-29 · 46 min

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Episode notes

Returning guest John “JD” Dawson joins to unpack the world of client relationship management. We dive into what a commercial relationship actually entails, how to navigate the awkward and unspoken dynamics that rarely get said out loud, and ultimately try to arm listeners with some concrete insights and frameworks they can take away and apply immediately in order to gain an edge. John JD" Dawson Linkedin here:

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