MEA Treasurers Podcast · 2026-04-01 · 54 min
What does it really take to move from finance professional to a CFO? In this episode, we sit down with Bruno Massera, CFO, to unpack the mindset, skills, and trust required to lead at the highest level of finance. From AI and coding to trust and communication, this conversation reveals what matters most at the top of finance. 00:00 Intro 00:52 Bruno’s Journey 05:15 FP&A vs Treasury Skills 06:44 How Treasurers Build FP&A Skills 08:58 Explaining Treasury to the Business 11:54 What is “Value Creation”? 13:34 Treasury's role in Value Creation 14:43 Treasury vs Finance: A Mindset Shift 16:20 EBITDA vs.
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