Hosted by MEA Treasurers
Welcome to MEA Treasurers Podcast - dedicated for treasury professionals across the Middle East and Africa. Our mission empower, and connect treasurers by providing insights into the latest fintech solutions, treasury tools, platforms, and industry trends.
20 episodes · publishes fortnightly · latest 2026-06-24 · ~53 min/episode
Rank
#4109
Substance
55.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4109 of 6182
Substance
Top 66%
outscores 34% of the index
MEA Treasurers Podcast ranks #4109 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both guests are legitimate senior treasury practitioners - Director of Treasury at Majid Al Futtaim and Group Treasurer of a $5 billion revenue company - but in this episode they speak exclusively as awards administrators, not operators sharing hard-won operational lessons.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely process logistics for a niche regional awards programme - eligibility rules, deadlines, category definitions, and generic submission advice. The taxi-company case study is the only substantively interesting moment; everything else is padding or encouragement to enter.
“it is free to enter so there is no cost to put a submission forward”
“The nominations close 24th of August”
There is no contrarian or first-principles thinking anywhere in the episode. All advice - 'tell a story', 'provide enough detail', 'reach out to previous winners' - is entirely generic and predictable for any awards-show explainer.
“the most interesting submissions that we've had in the past have always been the ones that have conveyed the story”
“I agree 100%”
Both guests are legitimate senior treasury practitioners - Director of Treasury at Majid Al Futtaim and Group Treasurer of a $5 billion revenue company - but in this episode they speak exclusively as awards administrators, not operators sharing hard-won operational lessons.
“Agility is for those that don't know. We're a $5 billion revenue company”
“I came to Dubai in 2008, um, which is probably one of the best professional personal decisions I've ever made”
A handful of concrete details exist - named winner Khaloud Alhamadi, the taxi-company credit facility of roughly $10 million, summit attendance over 1,000, deadline of 24 August, Grand Hyatt venue - but the guest repeatedly hedges ('my numbers may be off here', 'a few years back') and most examples stay at an anecdotal level without quantified outcomes.
“they created or set up a credit facility for my numbers may be off here, but something like $10 million to buy and refleet with hybrid vehicles”
“Khaloud Alhamadi...she was our very deserving winner of, uh, Treasury Professional of the Year last year”
The host asks logical sequencing questions but every follow-up is affirming rather than probing; there is no pushback, no challenge to any claim, and no attempt to draw out disagreement between the two guests. The interview functions as a promotional explainer, not a substantive dialogue.
“I love that. I love that.”
“I agree 100%”
2026-06-24
First period on the Index - history builds from here.
1 scored on substance · 20 tracked in total.
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