Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-04-22 · 32 min
When Gorjan Lazarov became the CEO of OREA Hotels & Resorts in 2016, direct bookings were at zero and guests chose the brand mainly for its locations. Ten years and 20 hotels later, guest ratings are through the roof and 60% of revenue comes in through OREA’s own platform. Gorjan shares how the group rebuilt its culture, utilized innovative tech and turned OREA into one of the Czech Republic’s most beloved hotel brands. Gorjan is the CEO of OREA Hotels & Resorts, a Czech hotel group he’s been leading since 2016 after starting his career in hotel operations. During that time, OREA has grown its portfolio and introduced new technologies to support that growth, from robot concierges and contactless check-in to real-time pricing. Learn more about the podcast here: #hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue Matt Talks Hospitality is handcrafted by our friends over at: fame.so
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