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Index/Ops/Matt Talks Hospitality: Real conversations for innovative hoteliers
Matt Talks Hospitality: Real conversations for innovative hoteliers artwork

Hotel rooms inside bridges: Suzanne Oxenaar on SWEETS’ bold idea

Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-03-18 · 22 min

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Topics in this episode

mewshospitality podcasthotel management systemhotel revenuehotel tech

Episode notes

This hotel doesn’t have a lobby, but it also doesn’t need one. Scattered around Amsterdam's canals, 28 abandoned bridge keeper houses have been transformed into SWEETS hotel, a collection of standalone suites. Suzanne Oxenaar, SWEETS' Curator and Artistic Director, shares how the hotel came to life and how technology helps manage rooms when they’re spread across the entire city. Suzanne Oxenaar is a Curator and Artistic Director at SWEETS and a co-founder behind several concept hotels in Amsterdam, including Lloyd Hotel & Cultural Embassy, LLove Hotel in Tokyo and Hotel The Exchange. Learn more about the podcast here: #hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue 0:00 - An unconventional hotelier 2:46 - The 1-to-5-star hotel concept 4:25 - Turning bridge houses into hotel rooms 9:39 - Running a hotel across the entire city 14:19 - When guests can’t find the hotel 19:03 - Hospitality and homelessness Matt Talks Hospitality is handcrafted by our friends over at: fame.so

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