
Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-03-04 · 22 min
How do you grow from one hotel into a group and don’t become a rigid chain? Inge Decuypere, Owner of C-Hotels, breaks down the operational choices and technology decisions that enabled their growth from a single property to a multi-hotel group along the Belgian coast. Inge also shares how walking away from a global franchise meant gaining control over their own operations, without sacrificing the occupancy they'd built. Inge Decuypere is the Owner of C-Hotels, a Belgian hotel group, which she has scaled significantly over the past decade. With expertise in hospitality operations, revenue management, and technology integration, Inge has successfully navigated the transition from independent properties to a distinctive multi-hotel brand while maintaining quality and culture at every location.
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