Masters of SaaS · 2023-06-26 · 58 min
In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates. Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significant A/B tests and setting parameters for success. Learn how to identify your golden pages, those key areas that have a disproportionate impact on your bottom line, and uncover the meat versus potatoes approach to optimizing user experiences. But what if your business struggles with low conversions? Don't worry, Andres has you covered. He provides practical recommendations for SaaS businesses facing this challenge.
Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow83 / 100How to Raise Millions in SaaS With Storytelling - Andy Raskin @ Strategic NarrativeCrafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study BuddyThe Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ CopyhackersThe Guide to Bootstrapped SaaS Growth - Peep Laja @ Wynter