The Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ Copyhackers

Episode notes

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers. Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing. It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon, INBOUND, SearchLove, and CXL Live. Her passion for helping others improve their writing and increase conversions is truly inspiring. Come along as we explore how to build the perfect SaaS-focused conversion landing page, why interviews, demos and thank you pages are the cornerstone for client insights, the best copywriting frameworks, the importance of a value proposition and how to write great CTAs and offers and how to validate the copy on your landing page.

• Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow83 / 100
• The Art of CRO Experimentation for SaaS - Andres Glusman @ Do What Works
• How to Raise Millions in SaaS With Storytelling - Andy Raskin @ Strategic Narrative
• Crafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study Buddy
• The Guide to Bootstrapped SaaS Growth - Peep Laja @ Wynter