TikTok’s Ex Head of Marketing Reveals The Playbook for Viral Content

Episode notes

The brands everyone talks about are not the safest ones. They are the bold ones. And few people understand that better than Nick Tran. The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app. Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today’s fastest moving teams get wrong about attention, creativity, and risk.

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