Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse

Episode notes

AI Won’t Save You. Strategy Will. AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams - are their operating models built for the future, or stuck in the past? In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry. If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up - Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments: 00:00 Who is Marketing Expert, Rebecca Messina? 01:53 The Most Common Misconceptions in Marketing 03:48 Adapting Marketing Strategies to Different Environments 05:29 The Importance of Language in Marketing 16:08 Cross-Functional Collaboration 19:50 The Art of Risk-Taking 26:06 Your Operating Model is Costing You Talent 26:59 Global vs.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Make People Feel Something: Leadership with Kevin Paul ScottThe Wake Up Eager Workforce Podcast · on Coca-Cola80 / 100
• Certainty Killed BlackBerry - Dr. Debra Clary on the Curiosity CurveColors of Web3 & Entrepreneurship · on Coca-Cola78 / 100
• 84. What do DeepMind & Demis Hassabis teach us about the new era of Category leadership?The Difference Engine · on Uber74 / 100
• S4e04 Culture By Design with James WhiteThe Mindful Leadership Podcast with Shahana Banerjee · on Coca-Cola73 / 100
• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100

• Webflow’s CMO: Stop Chasing More Content! Win AI Search! End Silos!88 / 100
• Spotlight: The 5,000-Year-Old Method of Making People Remember You75 / 100
• Why Agents Will Buy, But Marketing Must Stay Human91 / 100
• Why 90% of Your Brain Ignores Ads80 / 100
• The SEO Blog Era Is Over. Here's What Replaces It.71 / 100