How the Museum of Illusions Creates Viral Marketing

Episode notes

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments: 00:00 Andy Levey Turns Wonder Into Marketing Strategy 02:00 Inside the World’s Most Photographed Museum 04:00 From Wall Street to Vegas Viral Experiences 07:30 Building the Biggest Brand No One’s Heard Of 09:30 Cracking the Local Playbook for Global Growth 14:14 Data and Science Behind Going Viral 16:44 Marketing FOMO With Radio and Influencers 19:00 Winning Local Search and the AI-Discoverability Game 24:00 Bringing Emotion Back to B2B Marketing 27:23 How to Make Customers Feel Your Product 33:43 Lessons from Failed Launches 38:10 Using AI to Scale Creative, Not Replace It 45:00 The Best Marketing Campaigns 51:00 Marketing Trends Outro - Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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