Hosted by AcrossThePond
Welcome to Across The Pond: Marketing Transformed Podcast hosted by Samuel Monnie & Chris Lawson - marketing leaders based literally across the pond - in Philadelphia USA, and London UK. Friends for 20 years with a combined gigantic experience in global brands, marketing, and working in the transformation space.
69 episodes · publishes weekly · latest 2021-10-12 · ~27 min/episode
Rank
#5917
Substance
34.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5917 of 6182
Substance
Top 96%
outscores 4% of the index
Marketing Transformed Podcast ranks #5917 on The B2B Podcast Index with a substance score of 34.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of unsourced statistics are cited (70% employees unengaged, 90% don't want to return to office) and guest names are mentioned, but no conversation content is reproduced with any depth, no named campaigns, dollar figures, or concrete outcomes appear, and all references stay at a surface summary level.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely a self-congratulatory recap of prior season episodes, delivering no substantive new ideas. What few claims appear are recycled platitudes with no development or practical guidance for operators.
“know your audience, treat them with respect, have a two way conversation and tell them a great story”
“it's the idea of to learn, unlearn and relearn. And that for me is a great summation of all that we stand for”
Every theme touched on - authentic leadership, storytelling, diversity, lifelong learning - is entirely standard marketing discourse. There is no contrarian argument, no first-principles reasoning, and no idea that challenges existing assumptions.
“brand is so much more effective when the Customer and the consumer is put first”
“really focusing on customer experience. I need to be able to understand that, reset that and rethink”
There are no guests in this episode whatsoever - it is two co-host consultants doing a mutual appreciation wrap-up of their season. Guests from prior episodes are name-dropped but contribute nothing to this transcript.
“This is Chris Lawson and I'm joined across the pond by Sam”
“while we've worked at big companies, we're now working in more startup or entrepreneurial roles”
A handful of unsourced statistics are cited (70% employees unengaged, 90% don't want to return to office) and guest names are mentioned, but no conversation content is reproduced with any depth, no named campaigns, dollar figures, or concrete outcomes appear, and all references stay at a surface summary level.
“there's a lot, there's a lot of data, more evidence showing that half of millennials and 75% of Gen Zs have left jobs for mental health”
“70% of employees who are unengaged”
The exchange is a warm co-host sign-off chat with no interviewing, no challenging questions, and no productive disagreement. The hosts spend significant time asking listeners for reviews and complimenting each other and their guests.
“Absolutely. Yeah, exactly.”
“I thought it was good. I thought it was good.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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