SOSTAC Recap with PR Smith - Episode 152

Episode notes

This is a recap episode with one of my first ever guests, but an important one - PR Smith, creator of the SOSTAC Marketing Planning System. Why so important? SOSTAC is one of the most important and fundamental models that I promote and actively use. Basically, if you are in Marketing and don't know or use this model.... are you REALLY in Marketing? No. The answer to this is NO. For further information on this episode, check out the show notes:

• The Customer Journey - The LMS Lounge Live - Episode 15446 / 100
• B2B Marketing with Doug Marshall the MD of Achieve B2B Marketing - Episode 153
• Mastering The Sales Process with Richard Moore - Part 2 of 2 - Episode 151
• Mastering The Sales Process with Richard Moore - Part 1 of 2 - Episode 150
• Referrals through the Referral Ninja Master Framework with Stacey Brown Randall Chief Referral Ninja Master - Episode 149