Marketing Ops Confessions · 2022-06-23 · 38 min
Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.
Building a MOPs Team (ft. Garrett Erny)54 / 100How to Get the Most of GTM Operations (ft. Richard Wasylynchuk)Untangling Processes (ft. Carissa McCall)Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish)Operations Fuels Go-To-Market (ft. Ben Pollack)