Marketing Ops Confessions · 2022-06-09 · 47 min
It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale.
Building a MOPs Team (ft. Garrett Erny)54 / 100How to Get the Most of GTM Operations (ft. Richard Wasylynchuk)Untangling Processes (ft. Carissa McCall)The Parallels of MOPs and Football (ft. Daniel Zacks)Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish)