Marketing Ops Confessions · 2022-06-16 · 42 min
Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact. Follow Dr. Debbie on LinkedIn . Download a copy of her book From Backroom to Boardroom . Download's The Pedowitz Group's report The RevOps Difference .
Building a MOPs Team (ft. Garrett Erny)54 / 100How to Get the Most of GTM Operations (ft. Richard Wasylynchuk)Untangling Processes (ft. Carissa McCall)The Parallels of MOPs and Football (ft. Daniel Zacks)Operations Fuels Go-To-Market (ft. Ben Pollack)