Marketing Mantra · 2025-09-17 · 8 min
In this episode of Marketing Mantra , I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don’t make sense. They’re shallow rebrands of SEO dressed up with new jargon. I break down where each of these acronyms came from, why they don’t hold up, and why only one term actually deserves a place in our marketing vocabulary: GEO (Generative Engine Optimization). Just like SEO defined the Google era, I believe GEO will define the generative era. What You’ll Learn in This Episode: The backstory of AEO, LLMO, AIO/GAIO, and SEvO - and why I think they’re destined to fade. Why GEO stands apart as a clear, focused, and lasting framework. The pillars of GEO that I focus on in my own work: Citations and Mentions - how to get cited in generative answers. Schema and Entities - why structuring your content matters more than ever. Authority and Trust - building credibility with both people and AI engines. Prompt-Based Visibility - how I test and track brand presence across ChatGPT, Gemini, Claude, and Perplexity. Why I believe GEO is the playbook marketers need to embrace right now.
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