Marketing Mantra · 2024-09-13 · 6 min
Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates - especially the "Helpful Content" update. What You’ll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how to switch to WebP format for faster load times Top resources to stay ahead of future Google updates Resources Mentioned: Ahrefs Site Explorer - WP Rocket - ShortPixel Plugin - PageSpeed Insights - SEO sites to stay updated: Search Engine Roundtable ( Search Engine Land ( and Search Engine Journal ( =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit ( ) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
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