Marketing in the Age of AI · 2026-06-18 · 17 min
Episode Overview Feeling the shift from simply experimenting with AI to building scalable revenue systems with it? In this episode of Marketing in the Age of AI , Emanuel Rose explores the evolution of SaaS go-to-market strategy and why pure Product-Led Growth (PLG) is reaching its limits. As AI agents, GTM engineering, and data-driven automation transform how companies acquire and retain customers, successful SaaS organizations are embracing a new model: Hybrid GTM . Emanuel breaks down what's changing in SaaS growth, why traditional sales and marketing playbooks are becoming obsolete, and how modern companies are combining AI-powered prospecting, PLG, sales-assisted expansion, and GTM engineering to drive predictable revenue growth. Whether you're a SaaS founder, marketer, agency owner, revenue leader, or GTM operator, this episode provides a practical framework for building a modern go-to-market motion that scales.
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