Marketing in the Age of AI · 2026-06-12 · 22 min
Episode Overview: What if the biggest advantage in AI-powered marketing isn’t better prompts - but better psychology? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with behavioral marketing expert Will Leach to explore how subconscious decision-making shapes customer behavior and how businesses can use AI to align messaging with the emotional drivers behind every purchase. Will breaks down his Mindstate framework , showing how goals, fears, motivations, and cognitive biases influence buying decisions. The conversation also explores Bevy , his AI-powered behavioral intelligence platform that helps brands simulate how customers think, feel, and decide - turning customer psychology into a measurable competitive advantage.
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