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Marketing in the Age of AI artwork

🏦 How AI-Native Insurers Turn Trust & UX Into Better Unit Economics | Featuring Juan Garcia πŸ€–

Marketing in the Age of AI Β· 2026-06-12 Β· 23 min

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Episode notes

Episode Overview: What happens when you rebuild insurance from the ground up as an AI-native company? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Juan Garcia, cofounder and co-CEO of Tuio, a fully digital insurer using AI to automate over 80% of customer interactions and 85% of simple claims. Juan shares how AI isn’t just cutting costs - it’s improving customer trust, speeding up service, and creating better unit economics. From AI-powered customer support to GEO (Generative Engine Optimization) and synthetic personas, this conversation offers a fascinating look at how AI-native businesses are rethinking growth.

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