Marketing for Startups with Fexingo · 2026-07-06 · 9 min
In episode 95 of Marketing for Startups with Fexingo, Lucas and Luna break down how a bootstrapped B2B SaaS company turned a simple customer survey into a viral growth engine. After sending a 10-question survey to its existing 500 users, the startup not only gained deep product insights but also generated over 10,000 new signups by publishing the results publicly. They explore the specific questions asked, the surprising response rate, and how the survey itself became a piece of content that attracted press coverage and backlinks. The hosts discuss why transparency, specificity, and a bit of vulnerability can outperform polished marketing campaigns. A masterclass in founder-led, low-cost user research that doubles as acquisition. #CustomerSurvey #UserResearch #ViralMarketing #Bootstrapped #B2BSaaS #ContentMarketing #GrowthHacking #FounderLed #StartupGrowth #DataDriven #MarketingStrategy #Signups #Transparency #EarlyStage #MarketingForStartups #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Ep. 198 - How to Make Your SaaS Company More FundableSaaS Backwards · on B2B SaaS94 / 100
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B SaaS90 / 100
B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)How I Made it in Marketing · on B2B SaaS88 / 100
How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
Chris Tottman, Founding Partner @ Notion CapitalVenture Passport · on B2B SaaS83 / 100
Phil Carr on Second Ventures & Smart PivotsUncharted Podcast · on B2B SaaS82 / 100
How a Single Founder Email Landed 10k Startup Signups61 / 100How a Startup Used a Single Customer Review to Land 10k Signups87 / 100
How One Startup Used a Single TikTok to Land 10k Signups78 / 100How One Startup Used a Single Instagram Story to Land 10k Signups78 / 100How One Founder Used a Single Landing Page A-B Test to Land 10000 Signups71 / 100