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Index/SaaS/Marketing for Startups with Fexingo
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How a Single LinkedIn Post Landed a Startup 10000 Signups

Marketing for Startups with Fexingo · 2026-07-23 · 7 min

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Topics in this episode

B2B SaaSFounder-led marketingstartup marketinglinkedin postmerge.dev

Episode notes

Episode 129 of Marketing for Startups with Fexingo dives into a specific case: how a B2B SaaS startup called Merge.dev used a single LinkedIn post from its founder to drive over 10,000 signups. Lucas and Luna break down the anatomy of that post - why it worked, the platform dynamics that amplified it, and the broader lesson about founder-led content on professional social networks. They discuss the importance of genuine insight over promotional messaging, the role of timing and network effects, and how a single piece of content can cascade into a growth engine. The episode also includes a brief, transparent moment about how the show itself is sustained. Tune in for a concrete, actionable example of early-stage marketing that doesn't require a big budget. #MarketingForStartups #FexingoBusiness #BusinessPodcast #FounderLedMarketing #LinkedInMarketing #B2BSaaS #MergeDev #ContentMarketing #SocialSelling #ViralMarketing #StartupGrowth #LeadGeneration #ProfessionalNetworking #OrganicGrowth #SaaSMarketing #GrowthHacking #LinkedInTips #EarlyStageStartup Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Ep. 198 - How to Make Your SaaS Company More FundableSaaS Backwards · on B2B SaaS94 / 100
  • #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B SaaS90 / 100
  • 113: The Executive Content Playbook: Founder-Led Marketing in the Age of AI with Purna VirjiThe Digital Marketing Mentor · on Founder-led marketing87 / 100
  • How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
  • Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23Belkins Podcast · on startup marketing82 / 100
  • Building Without Funding: Control, Trade-offs, and DisciplineThe Fractional CFO Show with Adam Cooper · on B2B SaaS81 / 100

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