Marketing for Startups with Fexingo · 2026-07-10 · 10 min
Episode 102 of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics. Lucas and Luna dissect how a B2B SaaS startup called Cohort used a personalized LinkedIn drip campaign - sending voice notes and custom data snippets - to convert cold prospects into 10,000 signups in under 90 days. They break down the exact sequence: the initial connection request with a value-first message, the follow-up that shared a relevant industry report, and the final ask that included a 60-second voice note. Along the way, they discuss why LinkedIn's algorithm actually rewards genuine personalization over automation, and how the founder spent just 20 minutes a day on the entire campaign. Plus: why the team decided to keep the podcast ad-free and how listeners can support that choice at buy me a coffee dot com slash fexingo. #LinkedIn #DripCampaign #B2BSaaS #Cohort #Personalization #VoiceNotes #ColdOutreach #StartupGrowth #FounderLed #ScrappyTactics #Marketing #EarlyStage #FexingoBusiness #BusinessPodcast #PodcastEpisode #SalesTips #LeadGen #10kSignups Keep every episode free: buymeacoffee.com/fexingo
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