Marketing Espresso · 2025-06-02 · 19 min
Send us Fan Mail In this episode of Marketing Espresso , I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers - they're the breadcrumbs that lead you to stronger connections and measurable results. Whether you’re on Instagram, LinkedIn, or dipping your toes into TikTok, this episode gives you practical, real-world strategies for turning your content into conversions.
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