Marketing, Demystified The Podcast · 2026-06-11 · 58 min
HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table. If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point. Mentioned in this episode: State of Marketing Report →
95: Customer Advocacy: How To Turn Customers Into a Growth Lever62 / 100
93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI
92: Building an Effective Video Strategy in 2026
91: Why Storytelling Is Your Superpower in the Age of AI
90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch