Marketing, Demystified The Podcast · 2026-05-28 · 57 min
Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight. But what if the new acronyms aren't actually new strategies? On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it. Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of searches now end without a click, and how to optimize your content so it gets cited inside AI-generated answers. If you're tired of all the acronyms and just want to know what works in search right now, this episode gives you the playbook. Mentioned in this episode: SEO & AI Newsletter →
95: Customer Advocacy: How To Turn Customers Into a Growth Lever62 / 100
94: The State of Marketing in 2026: Why Taste Matters More Than Ever
92: Building an Effective Video Strategy in 2026
91: Why Storytelling Is Your Superpower in the Age of AI
90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch