Marketing, Demystified The Podcast · 2026-05-14 · 1h 5m
Most people think AI is coming for writers and creatives first. But what if everyone's wrong? On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age." Joe pioneered the content marketing industry as a founding team member at Contently and has spent the past four years leading marketing at two AI startups. Joe breaks down why AI is disrupting technical work faster than creative work, what the shift from the "code economy" to the "storytelling economy" means for your career, and how to use AI as a thought partner to sharpen your story rather than replace it. If you're worried about staying relevant as AI gets better, this episode shows you the one skill that will future-proof your career. Mentioned in this episode: Super Skill → The Storytelling Edge Newsletter →
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