
Marketing Against The Grain · 2026-06-25 · 22 min
The marketing trends that matter this year: Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes required to thrive in the AI-driven “Loop Marketing” era, and why outcome-obsession is now the only way to win. Learn more on why marketing has been more disrupted by AI than any other profession, how top teams organize for speed and learning, and nine essential principles behind Loop Marketing that will turbocharge your career and completely reshape how modern marketing teams operate. Mentions Loop: Outlearn. Outmarket. Outgrow. Get our guide to build your own Custom GPT: Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: We’re on Social Media!