The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Marketing Against The Grain
Marketing Against The Grain artwork

Google is overhauling Search - what you need to know

Marketing Against The Grain · 2026-06-04 · 20 min

0:00--:--

Episode notes

Audit your AI Search Visibility with our free resource: Ep. 428 93% of searches in Google’s new AI mode end without a single click - are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search. Mentions Logan Kilpatrick Google I/O ICODA Get our guide to build your own Custom GPT: Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: We’re on Social Media!

More from Marketing Against The Grain

All episodes →
  • Build An Army Of AI Employees To Run Your Business (With Hermes AI)60 / 100
  • How Top 1% Marketers Are Shifting Their Strategy in Q3 2026
  • Automate Boring Tasks With Codex & Claude Code in X Minutes
  • How Beehiiv's Founder Turned a Newsletter Into a $1M Pipeline
  • This AI Second Brain Remembers Everything I Save (Codex)
Explore the best B2B Marketing podcasts →
All Marketing Against The Grain episodes →