
Marketing Against The Grain · 2026-06-04 · 20 min
Audit your AI Search Visibility with our free resource: Ep. 428 93% of searches in Google’s new AI mode end without a single click - are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search. Mentions Logan Kilpatrick Google I/O ICODA Get our guide to build your own Custom GPT: Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: We’re on Social Media!