
Marketing Against The Grain · 2026-06-17 · 28 min
Workflow for building skills with Claude Code & Codex: Ep. 431 Should you just use Claude Code and Codex for your main workflows? Kipp, Kieran, and guest Peter Yang (led products and teams at Roblox, Reddit, Amazon (Twitch), and Meta) dive into how marketers can transform their productivity with AI-driven systems, building reusable automations, and evaluating AI output for real impact. Learn more on identifying and documenting your workflows, building and refining AI “skills,” and harnessing powerful evaluation methods (evals) to ensure your automations actually deliver results. Mentions Peter Yang Codex Claude Code Get our guide to build your own Custom GPT: Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: We’re on Social Media!