Marketing 4 Business · 2026-06-24 · 33 min
You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't. In this Marketing 4 Business episode , Scott Wilson, founder of Digital Influence , shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200 episodes over four years, Scott breaks down what a podcast actually does for a business, the mistakes he made early on, and why it matters more now that AI is flooding feeds with generic content.
From Dairy to Franchise: 35 Years of Little India55 / 100Why a Tough Economy Is the Best Time to Grow Your BusinessFrom Selling Cars to Leading a Movement: The People Skills Behind Every Great TeamWhy Your Cash Flow Problem Is Actually a Marketing ProblemHe Left School at 15. Now He Runs One of NZ's Most Recognised Brands.