Marketing 4 Business · 2026-06-17 · 1h 8m
When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers. In this Marketing 4 Business episode , Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze.
From Dairy to Franchise: 35 Years of Little India55 / 100Why Every Business Owner Should Start a Podcast (Even in the AI Era)From Selling Cars to Leading a Movement: The People Skills Behind Every Great TeamWhy Your Cash Flow Problem Is Actually a Marketing ProblemHe Left School at 15. Now He Runs One of NZ's Most Recognised Brands.