Market Proof Marketing · 2026-08-06 · 38 min
Jackie , Julie , and Caroline talk about how the smartest marketing often comes from slowing down long enough to notice it, why "defending what we do" is quietly eating up marketers' time, and how the same incentive can flop or fly depending on how you frame the math. They also cover Google's new AI content labels, the risk of leaning too hard on AI for blog content, and how to communicate to buyers that a brand-new home might actually be the best deal on the market right now. Story Time: Julie: Your best content is hiding in plain sight Caroline: Sell the lifestyle before the listing Jackie: Stop defending, start communicating Announcements: Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - 90% sold out! Don't wait to get your ticket. In the News: Google rolls out AI content labels in asset studio Google May Be Penalizing AI-Generated Content As Thin Content The best deal in housing might be a brand-new home - how builders are winning over first-time buyers
Ep 452: Building Trust Through Value79 / 100
Ep 447: 20 Years, Zero Regrets71 / 100
Ep 450: Appointments Don’t Lie
Ep 449: Get Specific or Get Skipped
Ep 448: A Tale of Two Home Buying Journeys